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Creativity for Kids - Packaging

Original Creativity for Kids Packaging
The very first Creativity for Kids kits were packaged in burlap bags! The first three kits were filled with inspiring materials for kids to experiment and create with.
The Creative Art Bag ® series included Wood, Puppet and Fabric Projects.

Packaging Today
The Creativity for Kids packaging has come a long way since the original burlap bags. Phyllis and Evelyn wanted their packaging to be more uniform and easily identifiable.
Their philosophy was that packaging should be part of the creative experience itself. It was geared towards the parents who bought the product, but also for the kids to identify the outside with the fun inside. They knew that the lively logo and trendy graphics would appeal to parents and their children communicating what this brand was all about.

Little Girls on the Front of the Box
Phyllis and Evelyn pictured as children on the front of the packaging, are the creative and inspirational women who founded Creativity for Kids in 1976.

Originally Phyllis and Evelyn took a tongue in cheek approach when they first started out. Everywhere they went they saw founder’s photos that showed elderly men in dark suits. They wanted the Creativity for Kids founders to be portrayed as real, approachable people, so they each went home and found photos of themselves as 6 year old girls. Coincidentally, in the photos they chose, they both had ribbons in their hair and collars on their dresses.