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Faber-Castell Jousting Knights - Introduction

In 1905, shortly after taking over as Managing Director, Count Alexander (6th Generation) brought out a new range of top-quality pencils, which he called Castell. To distinguish them from his competitors, Count Alexander chose his regimental color for the paint coating: green and commissioned a painting called "Knights of the Pencil", an advertising motif that decorated the boxes and cases for decades, in several different variants. The motif was modified in different styles by commercial artists whose names are unrecorded.

Later it was considered rather old-fashioned and was dropped. But in the early 1990's Faber-Castell created a new corporate image for the company, the knights were reinstated as a symbol of the Faber-Castell brand. In stylized form, they are now an essential part of the company logo.

The Jousting Knights in the Faber-Castell logo symbolize the brand’s attributes, which correspond to those of a knight:
Strength ● Assertiveness ● Nobility of Mind ● Fighting Spirit ● Continuity ● Reservation of Tradition