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Our "Why"

We Believe in Enriching Lives Through Creativity and Self-Expression!
Introducing children and adults to our products and building their creative confidence can encourage them to thrive, ignites a passion for learning that gives a sense of purpose and enriches their lives through self-expression.

Studies have shown time and again that creating helps make us happier, less anxious, more resilient and better equipped to solve problems. Creativity has resulted in most of the major achievements of civilization - from the invention of the light bulb to the magical mystery of the Mona Lisa. It is critical for humanity to support this essential force to flourish.

As electronic devices command more and more time in the lives of children and adults, we believe that hands-on, tactile, creative experiences have become even more important than ever. The thrill of producing something tangible with our own hands, the excitement of creating a painting or drawing, the pride in hand lettering a card or writing a personal note bring a sense of satisfaction that no virtual experience can rival. Creativity is an essential part of being human. It enables us to navigate the challenges of an ever-changing world and in its pursuit, it's time well spent.